New to tinned fish? BELA’s been swimming ahead of the curve since 1997. With a bold rebrand——a fresh visual identity, strategy-driven content, and new D2C platforms——her legacy was brought to life, one out-of-water idea at a time.
Sardines, re-imagined.
When hotdoggitydines go viral in a couple of years, remember that BELA did it first.
Not a gimmick. Just good stuff made for good moments.
Where Everyone Is Welcome To The Table and Fish Means Family: for the ones swimming in the tinned fish zeitgeist, the curious home chefs looking to max out their protein, the outdoor adventurers in need of an on-the-go snack, and the college dorm that only knows how to make a pretty charcuterie board and a killer matcha. BELA brings people together, from Portugal to your plate (or just straight into your mouth).
Roles: graphic design, copywriting, video editing, creative concepting, social media management