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MERIT Beauty

Date

May 2023 - Dec. 2023

Role

Microinfluencer Marketing Intern

As a Microinfluencer Marketing Intern for MERIT Beauty, I sourced 150+ creators weekly across Instagram, TikTok, and Youtube who aligned with MERIT's minimalist and clean-beauty mission. I utilized GRIN influencer insight software to target creators across niches with >1.5% engagement rate, 5,000+ followers, and relevant content. I maintained positive external communication over email on campaign logistics and building brand awareness, as well as internal communication with my team to collaborate on achieving goals. Additionally, I generated weekly content-based analysis reports to identify patterns amongst creators and to readjust goals for following weeks.

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