A hobby of making bracelets for friends to keep busy during the Covid-19 Pandemic turned into an online small business. A one-woman brand built out of a love for crafting——from jewelry and poster designs to photography, to packaging and ads, and even bookkeeping——was my way of uplifting individuals and communities in a time that felt hopeless.
Made by hand, worn like a statement.
Graphics that belong on your Pinterest board.
Packaging that feels personalized, because it is.
Roles: creative direction, graphic design, copywriting, photography, video editing, product design/creation, creator/business partnerships, bookkeeping, inventory and social media management